Automate follow ups, scheduling, and review requests with the CRM built for plumbing teams. Start with a thirty day free trial plus a live bootcamp where we launch the system together.
What is a plumbing CRM?
It is your digital office manager that never sleeps, never forgets a follow up, and keeps every interaction organized.
A CRM (customer relationship management) platform tracks every step of a customer journey, from the first drip of interest through a completed job and repeat work.
For plumbers it replaces sticky notes, messy spreadsheets, and forgotten follow ups. The software records every estimate, reminder, and note so the entire crew knows what happens next.
Capture every phone call, form submission, and referral automatically so nothing slips away.
Remind staff or fire a text at the perfect moment so you never say "I forgot to call back" again.
Send quotes, see who opened them, and nudge slow responders to improve quote-to-job conversion.
One screen shows past jobs, installed systems, maintenance dates, and every note your team has logged.
Know which channels, services, and techs drive profit so you can double down on what works.
Send review requests, seasonal campaigns, and reminders automatically as if you hired a full marketing team.
Bottom line: a CRM helps you work ON your business, not just IN it.
What's Actually Costing Your Plumbing Business Money
These are the daily problems plumbing companies face, and they quietly crush your bottom line.
Customer called about a burst pipe. You meant to call back, but two hours later they hired the plumber who replied in five minutes.
Cost: $300-$2,500 per missed call
You quoted a $3,500 water heater replacement. Customer said "Let me think about it." Without follow-up, that estimate dies.
Cost: 50-70% of estimates never close
A customer serviced their water heater 12 months ago. No reminder went out, so they booked the plumber who actually followed up.
Cost: $400-$1,500 per forgotten customer per year
Great service with only 12 Google reviews loses to the shop down the street with 230 reviews when emergencies hit.
Cost: Losing 75% of potential new customers
Spending $2K per month on ads, wraps, and door hangers but no attribution to prove what actually books profitable jobs.
Cost: Wasting 40-60% of marketing budget
A customer calls about a leak and the team digs through sticky notes and old job sheets to remember their plumbing history.
Cost: Lost time and trust every call
Add it all up:
$50,000 - $200,000+ in lost revenue per year
These are not small issues. They are the gap between a struggling plumbing business and a thriving one.
Why every plumbing company needs plumbing CRM software
A CRM is not just nice to have; it is the difference between staying small and scaling profitably.
Automatic follow-ups convert 40-60% more estimates into booked jobs
Maintenance reminders bring past customers back every season
Upsell prompts add $200-$600 per appointment
Every call, form, and text lands in one inbox automatically
Instant notifications help you respond in minutes instead of hours
Nurture sequences keep your brand top of mind until they book
Complete history shows estimates, invoices, and notes instantly
Seasonal promotions auto-send water heater or drain tune-up offers
Birthday campaigns make customers feel remembered
Automatic review requests fire right after each job while the customer is happy
SMS and email nudges get answers when life gets busy
Direct review links make leaving feedback a ten second task
Competitors already use CRMs to follow up faster and close more work. Paper notes cannot keep pace.
The question is not "Do I need a CRM?"
It is "How much longer can I afford not to have one?"
GoHighLevel was built for plumbing and home service teams. You get workflows tailored to booked jobs, not generic software that makes you adapt.
Replace five disconnected tools. GoHighLevel bundles CRM, phone, email, SMS, scheduling, and reputation management in one login.
Save $500-$1,500 every month on software
Techs update jobs, text customers, and close deals from the mobile app while they are in the field.
Work from anywhere without waiting on office staff
Text from your business number and keep every conversation tied to the customer record. No more giving out personal cells.
Ninety five percent open rate compared to twenty percent for email
Customers book service calls online twenty four seven. Automated reminders slash no show appointments.
Seventy percent reduction in no shows
Tie every job to a marketing source so you know which ads, SEO pages, or referrals actually convert.
Stop wasting money on campaigns that do not work
Trigger review requests automatically after each job, monitor every site, and respond instantly from one dashboard.
Collect ten times more five star reviews
✓ Built in VoIP
✓ Two way SMS
✓ Email automation
✓ Voicemail drops
✓ Call recording and tracking
✓ Online booking
✓ Google and Outlook sync
✓ SMS and email reminders
✓ Team calendar view
✓ Service area routing
✓ Complete customer profiles
✓ Job history tracking
✓ Equipment and system records
✓ Segmentation
✓ Lifetime value reporting
✓ Digital estimates
✓ Online payments
✓ Proposal tracking
✓ Automated follow ups
✓ Revenue forecasting
✓ Drip emails
✓ SMS campaigns
✓ Seasonal promos
✓ Birthday campaigns
✓ Referral automation
✓ Lead source tracking
✓ Revenue dashboards
✓ Conversion reports
✓ Tech performance
✓ Marketing ROI
Before vs. after GoHighLevel
See exactly what changes when you implement a proper plumbing CRM system.
Twenty three sticky notes with customer names and numbers cover your desk
Spend forty five minutes figuring out who still needs a maintenance reminder
Forget to follow up on a $4,500 water heater job after emailing the estimate
Office manager calls about a customer and you have zero job history handy
Dashboard shows eight follow ups already prioritized for you
System sent the three day estimate reminder and the customer replies "schedule it"
Customer timeline shows the last drain cleaning in March and a pending tankless quote
You spend the first ten minutes coaching techs instead of searching for info
Phone rings nonstop and names get scribbled on scrap paper
Forty percent of new leads never hear back the same day
Customers complain: "I called three times and never heard back"
You keep spending on every ad channel because attribution is a guess
Every call, text, and form logs automatically with timestamp and source
Auto responder texts every lead within sixty seconds: "Got your message! We will call by 2pm"
Dashboard shows seventy three percent of booked jobs came from Google Ads so you double down
Close rate jumps from twenty five to sixty five percent because no lead slips through
You dig through file cabinets trying to remember who skipped annual service
Empty schedule equals stressed techs and thin revenue
Past customers forget about you and hire whoever answers first
Workflow blasts a "6 Month Tune Up $99" offer to 847 past customers
Book 127 maintenance calls in three days without dialing a phone
Calendar stays full because you reactivate customers before they go cold
Have 200+ tankless flushes pre booked for the fall already
The difference is not minor tweaks. It is a complete shift in how your plumbing business operates.
Plumbing CRM Software Features to Scale Your Service Business
Explore how each CRM for plumbers feature directly impacts your bottom line.
Real Impact:
Plumbing companies using unified communication respond three times faster to new inquiries and close 42% more job estimates because they never miss a message.
Dominate Your Local Market with Built-In SEO Tools
Show up first when customers search "plumber near me" and convert them into service calls instantly.
97%
of people search online for local services
"Near Me"
searches increased 900% in the last two years
76%
call a business within 24 hours of searching
What it does:
Result: Rank number one in ten or more cities at once
What it does:
Result: Ten times more five star reviews equals higher Google rankings
What it does:
Result: Land inside the Google Map Pack
What it does:
Result: Double marketing ROI by investing in winners
What it does:
Result: Rank for 100 plus buying intent keywords
What it does:
Result: Lower bounce rate so Google rewards you
Optimize Google Business Profile with hours, photos, and services
Create pages for every city or neighborhood
Add radius coverage to reach nearby towns
List on local directories such as Angi and Yelp
Collect 50 plus Google reviews, aiming for five each month
Respond to every review within 24 hours
Showcase reviews with photos on your site
Feature testimonials that include real names and cities
Write blog posts targeting city plus plumber keywords
Answer common cost and insurance questions
Share seasonal plumbing tips for peak months
Post before and after photos across web and social
Monitor keyword rankings weekly
Identify pages that drive the most calls and leads
Split test headlines, CTAs, and service descriptions
Double down on what converts and cut the rest
GoHighLevel local SEO tools help you dominate your service area so you are the first call every time.
Plumbing CRM Software Pricing - Plans for Every Shop
No confusing jargon. Here is what you actually get at each level.
30-day free trial
What you get:
Perfect for:
Solo plumbers or two-person crews just getting started with a CRM
Real Cost Check
Replace $150 per month worth of separate schedulers, CRMs, and texting tools.
30-day free trial
Everything in Starter, plus:
Perfect for:
Established plumbing teams with three to ten plus employees who need to scale
ROI Estimate
Book twenty additional jobs per month for roughly $7,000 in revenue and the plan pays for itself.
30-day free trial
Everything in Unlimited, plus:
Perfect for:
Agencies or consultants managing plumbing accounts or DSOs with five or more locations
Agency Opportunity
Sign ten plumbing clients at $299 per month and add $3,000 in recurring revenue while paying $497.
1. Phone Number ($3-$10 per month per number)
Dedicated business numbers are required for calling and texting. GoHighLevel resells Twilio numbers for roughly $5 per local line.
2. Text or Call Usage ($0.01-$0.05 per message or minute)
Budget $30-$100 per month depending on volume. Most plumbing shops spend around $50.
3. AI Chat Widget (optional, $497 per month)
24/7 chatbot for off hours leads. Nice to have, not mandatory.
4. Premium Integrations (varies)
Apps like Zapier or QuickBooks may have their own subscription fees.
Plus the hours wasted switching between apps and fixing integrations.
Save roughly $171-$526 per month and everything stays in sync.
Test every feature and cancel anytime. Most plumbing companies never look back.
Average payback period: 2-4 weeksGoHighLevel vs. the field service staples
We stacked GoHighLevel against the platforms plumbing owners mention most. Scan the table before committing your entire team.
| Feature | GoHighLevel | ServiceTitan | Housecall Pro | Jobber | FieldEdge |
|---|---|---|---|---|---|
| Pricing (monthly) | $97-297 | $399-1,000+ | $129-399 | $129-349 | $200-500 |
| Best for | Marketing led growth and memberships | Enterprise dispatch and call centers | Owner operator service teams | Multi trade small businesses | Legacy shops needing QuickBooks sync |
| Built in funnels and landing pages | Needs integrations | ||||
| Automated nurture (email + SMS) | Add on marketing hub | Email only | Requires third party | ||
| Membership or club tracking | Manual workaround | ||||
| Reputation and review automation | Partner marketplace | Manual requests | |||
| Payment processing | |||||
| Workflow automations | Unlimited visual builder | Basic sequences | Zapier heavy | Limited triggers | |
| Reporting and dashboards | Advanced but complex | Basic revenue views | |||
| Learning curve | Moderate (templates plus SOPs) | Steep (dedicated onboarding) | Easy | Easy | Moderate |
When to choose ServiceTitan:
When to choose GoHighLevel:
Bottom line: ServiceTitan is a dispatch ERP. GoHighLevel is the revenue engine that feeds it or replaces it for lighter ops.
When to choose Housecall Pro:
When to choose GoHighLevel:
Bottom line: Housecall Pro keeps today's jobs organized. GoHighLevel fills next week's board automatically.
When to choose Jobber / FieldEdge:
When to choose GoHighLevel:
Bottom line: Jobber and FieldEdge keep paperwork tidy. GoHighLevel drives pipeline so the paperwork exists.
Best for growth teams
GoHighLevel
Marketing, reviews, and pipelines for $297 per month.
Best for enterprise ops
ServiceTitan
Deep dispatch and inventory for large fleets.
Best lightweight FSM
Housecall Pro
Simple scheduling for one to three truck shops.
Try it risk free for thirty days. No credit card required. Switch if it is not the right fit.
94% of users stay after their trialGoHighLevel Pros and Cons for Plumbing Companies
No sugarcoating. Here is what shines and where it falls short.
All-in-one workspace
CRM plus calendar plus SMS and email plus landing pages. One login replaces five separate tools and saves hours each week.
Marketing automation machine
Set sequences like three texts and two emails after an estimate and let workflows convert 40-60% more leads.
Built-in two-way SMS
Text customers from the CRM instead of paying for SimpleTexting or similar add-ons.
Unlimited contacts and pipelines
Import ten thousand past customers without surprise fees or contact tiers.
Two-way Google Calendar sync
Online bookings block the correct calendar instantly so you avoid double booking the crew.
White label mobile app
Customers can download an app in your brand to book, pay, or chat which feels enterprise-level.
Flat pricing
$297 each month whether you have one hundred or ten thousand contacts and regardless of seats.
Active user community
Over fifty thousand users share templates and funnels so you can deploy proven automations in minutes.
Learning curve
Expect two to three hours to learn workflows. It is not plug-and-play like Housecall Pro.
No dispatch or inventory module
Barcode inventory, truck tracking, or deep pricebooks still require ServiceTitan, FieldEdge, or similar.
Usage fees
Texts and calls cost extra. Heavy texters budget $50-$100 per month on top of the subscription.
Reporting is functional, not flashy
Data exports are clear but less visual compared to enterprise CRMs.
Fast releases mean occasional bugs
Rapid updates can cause temporary glitches, usually fixed quickly by support.
Location limit on $297 plan
More than three branches requires the $497 SaaS plan or a field service platform.
Overkill for simple scheduling
If you only need an online calendar, cheaper tools make more sense.
Email deliverability setup
Owners must configure SPF and DKIM records to avoid spam folders.
You require enterprise dispatch or inventory baked in
You run ten plus locations and cannot budget the $497 plan
Your team refuses to adopt new software
You only need a simple scheduler with no marketing
You want to double customer volume within a year
You will invest a few hours learning the workflows
You are tired of paying $500 plus for separate tools
You need marketing, follow-up, and communication in one platform
You value automation more than manual busywork
4.3/5
Average rating on G2
1,200+ verified reviews
89%
Would recommend to a friend
TrustRadius survey
6-12
Months to see full ROI
Based on user case studies
GoHighLevel is not perfect, but for most plumbing companies it delivers the highest ROI per dollar spent.
You will love it if:
You will hate it if:
Take the thirty day free trial. Worst case, you confirm it is not for you. Best case, you unlock a system that pays for itself many times over.
Start the thirty day trial, stress test every feature, and cancel anytime.
No credit card required to startReal ROI scenarios for plumbers
Numbers do not lie. These projections use actual plumbing benchmark data.
$350
Avg service visit value
Repair or installation
+40%
Lead-to-customer lift
From automation
20-30
Extra customers
Per month
$7-10K
Extra monthly revenue
Conservative range
One to two person shop, twenty to thirty leads per month
Before GoHighLevel
After six months
Monthly gain: +$9,000
Investment: $297 + $50 SMS = $347
ROI: 26x
Payback period: 11 days
Sixty to eighty leads each month
Before GoHighLevel
After six months
Monthly gain: +$26,400
Investment: $297 + $80 SMS = $377
ROI: 70x
Payback period: 4 days
Multi-location with 150+ leads per month
Before GoHighLevel
After six months
Monthly gain: +$62,500
Investment: $297 + $150 SMS = $447
ROI: 140x
Payback period: 2 days
15% conversion boost
Auto replies go out in sixty seconds so you win the customer by being first.
20% conversion boost
Eighty percent of sales need five touches. Workflows send them all without manual labor.
25% revenue increase
Seasonal reminders bring back past customers for water heater flushes, tune-ups, and memberships.
10% increase
Instant quotes, online booking, and branded comms make you the obvious choice.
$39,600
Current monthly revenue without CRM
+40-60%
Revenue lift with GoHighLevel
$55-63K
New monthly revenue inside six to twelve months
• Automated service call reminders
• Basic follow-up sequences
• Online booking form
Expected ROI: 15-20x ROI ($297 to $4,500-$6,000 monthly gain)
• Multi-step nurture campaigns
• Review automation plus local SEO
• Email and SMS marketing pushes
• Landing pages for Google Ads
Expected ROI: 50-100x ROI ($297 to $15K-$30K monthly gain)
Try GoHighLevel risk free for thirty days and watch your conversion rate climb in real time.
Copy paste systems built for plumbing companies
Stop starting from scratch. Plug in proven assets that turn leads into booked calls in under five minutes.
Launch in minutes
Import a template, drop in your logo, and go live without design skills.
50K+ shared assets
The GoHighLevel community trades funnels, emails, and SMS campaigns daily.
Battle tested copy
Messaging written for plumbers and already converting 40-60% of leads.
Includes:
Example subjects
Your plumbing estimate is ready. Water heater tune up spots this week for $99.
Includes:
Example message
Hi Sarah! Your drain cleaning is tomorrow at 2pm. Reply YES to confirm.
Includes:
Conversion rates
Thirty to fifty percent capture versus five to ten on generic pages.
Includes:
Smart features
Pre fills customer data and blocks your calendar automatically.
Includes:
Time saved
Ten to fifteen hours per week back from manual follow ups.
Includes:
Results
Ten times more reviews in ninety days than asking manually.
Subject:
Questions about your plumbing estimate, [First Name]?
Body:
Hi [First Name], just checking in to see if you have questions about the [Project] we quoted. We can send a licensed tech as early as [Day] and financing starts at $99 per month. Reply YES to lock in a time or call [Phone].
Timing:
Sent 24 hours before the visit.
Message:
Hi [First Name]! Reminder: your plumber arrives tomorrow at [Time]. Need to adjust? Reply RESCHEDULE for new options. See you soon! - [Company Name]
Headline:
Claim your free plumbing inspection today.
Value:
Full system diagnostic, camera inspection, same day emergency repairs, and fifteen plus years serving local homeowners.
Form:
Collect name, email, phone, and main concern with a bold Book My Free Inspection button.
Trigger:
One hour after the job closes.
Message:
Hi [First Name]! Thanks for trusting [Company Name]. Mind leaving a quick Google review? You will be entered to win a free drain cleaning this month. [Review Link]
Start a thirty day trial, import the assets you want, and launch without writing a word.
Launch your first campaign in under ten minutesWhat plumbing companies say about GoHighLevel
Do not take our word for it. These are direct quotes from plumbing company owners.
4.3/5
Average rating
1,200+
Verified reviews on G2
89%
Would recommend
50K+
Active users
Mason James
FlowRight Plumbing, TX
Doubled my booked jobs in eight months. We lost 40% of leads because we could not follow up quickly. Automation handles texts, emails, and reminders so we close 60% of estimates instead of 30%.
Verified purchaseSonia Cruz
Coastal Rooter, CA
Saved $500 per month in software. Calendly, Mailchimp, SimpleTexting, and HubSpot were separate bills. GoHighLevel covers it all, and automated review requests took us from twelve to eighty reviews in six months.
Verified purchaseDevin Park
Precision Plumbing, FL
My team actually uses it. ServiceTitan felt heavy and Housecall Pro felt light. This hits the sweet spot. Techs update jobs from the mobile app and I see every lead in one dashboard.
Verified purchaseTrent Williams
Elite Plumbing & Drain, OH
Learning curve was steep but worth it. It took two weeks to feel comfortable. Now automation saves ten hours weekly. Reporting could look better, but performance is top notch.
Verified purchaseLucia Reyes
Desert Flow Plumbing, AZ
No more missed service calls. Our no-show rate dropped from twenty percent to under five because reminders fire automatically. Customers love the tech-on-the-way texts.
Verified purchaseJared Brooks
Family Pipe & Drain, GA
ROI is insane. The $297 subscription leads to $15K plus in extra closed work monthly from follow-up we used to miss. The free trial sold me instantly.
Verified purchaseGoHighLevel Review Video 1
Real contractor success story
GoHighLevel Review Video 2
How plumbing companies scale with automation
GoHighLevel Review Video 3
Complete walkthrough of CRM features
We hit 4.2X ROAS by month two.
Fashion Ecommerce Director
Our CPL dropped 70% in the first month.
Solar Installer Founder
Our slow season disappeared. Leads stayed constant.
Real Estate Broker
1
All-in-one solution
“Finally, one tool for everything”
2
Time-saving automation
“Ten hours saved per week”
3
Higher conversion rates
“40-60% more leads close”
4
Cost savings
“Replaces $500 per month in tools”
“Learning curve is real”
Roughly twenty percent of users found onboarding confusing, yet most say the two to three hour effort pays off fast.
“SMS costs add up”
Heavy texters spend $80-$150 monthly on usage fees, still less than standalone SMS tools.
“Occasional bugs”
Rapid releases sometimes cause glitches that support resolves within a day.
Try it free for thirty days and see why eighty nine percent would recommend it.
Straight answers on pricing, onboarding, support, and the features that matter for a plumbing service company.
Still unsure? Hop into the live bootcamp and build it with us.
You will see every workflow, connect your number, and send your first automations before the session ends.
Start free trial + join bootcampGet 30 Days Free Trial plus a Free Live Bootcamp where we launch your plumbing CRM software together.
No product. No tech skills. No experience needed. Walk out with a fully launched, ready-to-run plumbing CRM system.
What You Get
Complete your setup during the live bootcamp and walk out ready to run.
Full access to everything. Cancel anytime without contracts.
A HighLevel coach guides you through every screen inside breakout rooms.